Saman babaei; Mehrdad Mtani; Ali Fallah; Shayeste Varedi
Abstract
This study aimed to design and develop the pattern of mass media's effect on organizational health at the universities of Ilam. The statistical populations were reporters and experts of Ilam universities. Regarding theoretical saturation level, this study selected 15 experts for interview by using purposive ...
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This study aimed to design and develop the pattern of mass media's effect on organizational health at the universities of Ilam. The statistical populations were reporters and experts of Ilam universities. Regarding theoretical saturation level, this study selected 15 experts for interview by using purposive and snowball sampling methods. This research was applied in terms of purpose, and in terms of data for designing and developing the model. The collected data were analyzed by Theme Analysis. The findings showed that 68 indexes were considered for identification of the efficiency required for selection of main categories for designing and developing the model of mass media effect on organizational health at Ilam universities, including 21 components (trust, media validity, media reliability, audience loyalty dimensions, principles for improvement of news organization function, development of audience-oriented work groups, news imperialism, media news filers, promotionalimperialism, communication marketing principles, professional ethics in reporting, the news organizations tasks, methods for improvement of social responsibilities, strategies for improvement of social responsibilities in media,institutional unity, manager influence, thoughtfulness, structuring, resource support, morale, and scientific emphasis), 7 dimensions (strengthening the media validity and reliability, audience royalty to news organization;media imperialism, media professional ethic boosting, organizational levels, office level, and technical level) and 2 variables (mass media and organizational health). findings show that there are a relationship between and effects of mass media on organizational health indexes.
